TOP-5 companies accepting cryptocurrencies
Cryptocurrencies gradually enter the lives of people around the world. Large companies can not ignore them anymore, and begin to accept digital coins directly, or through intermediaries.
Talk around the claims that the largest coffee shops chain Starbucks will start accepting cryptocurrencies began as early as in 2018. Then company’s president Howard Schulz said that the company has huge plans for the blockchain and cryptocurrency. After all, such a step will allow "to expand relations with customers."
At the same time, the Coin Center company warned Starbucks from accepting bitcoins directly, as it may cause difficulties during tax reporting. After all, according to US law, cryptocurrencies are treated as property, and profits from their sale or exchange are taxed.
Therefore, if at the beginning it was about Starbucks own payment platform, then in the summer of 2018 the company became one of the participants in the project to create the Bakkt platform. And by use of this product already Starbucks planned to implement crypto payments, automatically converting them to Fiat at the time of payment.
Starbucks plans to start cryptocurrency acceptance to be implemented by the end of the year.
Retail giant Amazon began to show interest in the bitcon last year. The company management has repeatedly discussed the integration of cryptocurrency as a means of payment. Even Bitcoin volatility did not scare the corporation, and it began to massively register blockchain patents and thematic Internet domains. As a result Amazon became the owner of such addresses asamazonethereum.com, amazoncryptocurrency.com, amazoncryptocurrencies.com and amazonbitcoin.com.
The crypto community, having learned about that, launched a petition on the Change.org portal, in which it called on Amazon’s head Jeff Bezos to add support for the Dogecoin cryptocurrency on its platform. Despite the fact that the request received a large number of votes, it remained unanswered.
However, the message itself was heard, and as a result, the company ended up starting to accept Bitcoin, Litecoin and Ethereum, though not directly, but with the help of Moon startup technology. The tool is a special browser extension, thanks to which you can pay on Amazon.com not only through the Lightning Network, but also using your Coinbase account.
Amazon’s plans are not fulfilled with just that, Changpeng Zhao the CEO of Binance cryptocurrency exchange believes.. According to him, the largest online retailer will sooner or later launch its own cryptocurrency.
Cryptocurrency hype did not pass by another company that belongs to Jeff Bezos. This is a streaming service Twitch, which streams online broadcasting of the world's best gamers and is visited by about 15 million people daily.
Unlike Amazon, the platform began accepting Bitcoin back in 2016 using the Coinbase payment gateway.
The company, however is not against cooperation with third-party developers. Last yearthe service added the possibility to accept donations from viewers in XRP tokens using the Coil platform.
In early 2019, probably the largest cryptocurrency donation on the service was transferred. The popular Twitch streamer Sick_Nerd received 20 bitcoins (about $ 74,000 at the time) from a user with the nickname Lightpuma during an online broadcast on January 11th.
The members of the crypto community advised the streamer not to celebrate too early, but to quickly get run the reward through the Wasabi Wallet, which would not allow to track the funds if they are obtained illegally.
Two months later, perhaps because of this incident, Twitch decided to temporarily remove Bitcoins and Bitcoin Cash as the subscription payment options.
The Wikipedia online encyclopaedia, which exists and develops through donations, had always been reluctant towards cryptocurrencies. Although the project began accepting bitcoins back in 2014, it did so without any enthusiasm.
During the ICO “boom” the founder of the encyclopaedia, Jimmy Wales, had repeatedly stated that Wikipedia will never conduct token sale or release its own cryptocurrency.
According to him, even hough the blockchain was “super-interesting technology,” it was claimed to be a bubble anyway.
But the attitude of the head of the service radically changed at the beginning of 2019, when the volatility of cryptocurrencies almost disappeared. In late January, the project connected to the BitPay processing service, having the opportunity to work with Bitcoin Cash as well.
The company explained this step by the fact that its sponsors are showing more and more interest to cryptocurrencies and the addition of BCH “a natural solution”.
BitPay, in its turn, added that the cryptocurrency donations popularity was due to the fact that people make such transactions just for the sake of tax privileges.
An adult site Pornhub should also be mention, as it is one of the first ones which are interested in cryptocurrency due to the anonymity issue.
A year ago, the resource entered into a partnership with cryptocurrency Verge, allowing customers to pay for the site’s services with tokens. The company then said that the innovation will help to solve not only the problem of confidentiality, but also the issues of payments’ safety and practicality.
But only one cryptocurrency for 80 million Pornhub users was not enough, therefore the project added TRON and Horizen support.
Although this step looks quite logical, cryptocurrency has not become popular on the site. According to the latest data, only 1% of purchases are made with the help of digital coins.
The company, however, is not losing optimism and assures that the situation will change soon, since cryptocurrencies and blockchain solutions are becoming truly widespread.